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1.
Stories help put readers into specific situations.
Stories are
great to use on blogs because they help the readers see the world through your
eyes. Depending on your niche, placing your readers in a specific situation can
easily encourage engagement or drive a sale. For example, if you tell a story
about how you cannot get to sleep at night and what horrors are attached to it,
people will better understand the feeling. If your readers experience similar
problems and you present them with a solution that works through your stories,
they will be more likely to make a purchase.
2.
Stories help make you more human in your readers' eyes.
When
browsing online for certain topics, you are bound to find content that sounds
more mechanical than human. Unfortunately, people do not tend to respond to
such content since there is no emotional connection. Yet, if you tell stories
that allow your personality to show through, you will become more human than
machine to your readers.
By showing
a human personality online, you will create stronger relationships with your
readers. When you eventually sell a product or service, you may find that you
are more successful with the campaign. Such an instance is more likely to occur
since people often prefer to buy from friends than complete strangers.
3.
Stories help create personalized content that ranks well.
It is
becoming more and more evident that search engines such as Google desire
personalized and unique content. By writing from a personal point of view, you
will be able to create more compelling content that will keep users (and search
engines) coming back for more. For example, you can create:
- Reviews on products and services that you have actually tried
- Guides on how to solve a problem that you have successfully defeated
- Humorous content about daily observations or experiences that have gone wrong
There is
really no limit to what content you can create with a personalized spin to it.
4.
Stories help you share what you are passionate about.
If you want
to make a successful blog, the most important thing you can do is choose a
topic that you are passionate about. By choosing topics that you are passionate
about, you will find it much easier to create content on a regular basis.
People will also respond more to your passion, even if they do not completely
understand or agree with what you are presenting.
The art of
storytelling should not be lost in today's online world. By letting your inner
storyteller take over, you will create stunning content that will bring your
blog to new heights.
Edward Olson is a business professor at a
small University. He frequently writes about how to use content in business for
small business blogs. Click HERE to learn
about internet services in your area.