Business owners can use promotional products to advertise their goods and services to a large audience. These products can be distributed to clients and customers. Using these products is also a way to advertise to prospective customers.
Office supplies imprinted with a company's name or logo are a great way to advertise. Customers and prospective customers who sit behind a desk all day long can see the company's name every time they pick up a pen, look at their desk calendar or use a padfolio. Other office supplies that can be imprinted with a company's name include rulers, note cubes and sticky note holders.
Companies that want a large number of people to see their promotional items may want to give away caps or T-shirts that are imprinted with their name or logo. People who are wearing caps with 4-inch company logos or T-shirts with 6-inch company names are walking advertisements for a company. Caps come in black, white, green, red and pink. T-shirts can be purchased in black, white, blue, green and several other colors.
Giving away bags imprinted with a company name is another way to make the name visible to a large number of people. A duffle bag can be carried to a gym or a park. Travelers may take a garment bag that can be converted into a duffle bag on overnight trips. This can make the company's name visible to people in airports, train stations and hotels.